UZE Mobility acquires TAXi-AD; Grows German market as it expands mobile digital outdoor advertising to Europe and the United States

UZE Mobility acquired TAXi-AD to become the only self-illuminating taxi rooftop advertising provider in Germany and grow its team and reach global advertisers.

“With TAXi-AD we were able to reach a whole new customer segment. Their integration into UZE’s software system extends this reach by digitizing access to a robust value chain that, until today, was incredibly long and expensive to connect.

UZE Mobility, the marketplace platform for out-of-home digital mobile advertising (MDOOH), today announced that it has acquired TAXi-AD to become the sole provider of self-illuminating taxi-top advertising in Germany and expand his team and reach global advertisers.

Together, UZE and Taxi-AD have 27,000 screens in the market. They will install 4,000 additional screens on taxis and utility vehicles on the streets of German cities to target the 4 million people on the move that they pass every hour, whether they are walking, driving, cycling or using public transport. common. The acquisition gives UZE combined control of 91% of the German out-of-home digital mobility market and exclusive rights to operate taxi-top displays in Germany. This secures the scale of UZE in Europe while serving as a springboard for continued expansion in the United States.

“TAXi-AD is a proven and highly competitive player in the European advertising ecosystem. Their two decades of experience in building sophisticated, digital and data-driven display hardware, provides a powerful catalyst to further fuel our global growth and software scale, ”said Alexander Jablovski, co-founder and global CEO of ‘UZE. “The alignment between the two companies is also remarkable. With the two companies founded in Germany’s legacy of mobility innovation, supported by a growing network of customers and offices, the combined strengths of UZE’s software expertise and technology from the TAXi-AD sensors will drive the future of mobile digital outdoor advertising.

For TAXi-AD, UZE brings in-house display technology, a programmatic market solution and the ability to scale its display network further and faster than ever. For UZE, TAXi-AD’s customer portfolio brings together 500 advertisers in total on the platform. TAXi-AD will also provide 320 additional proprietary screens, a new market segment (taxi-advertising) and a new category of display sizes.

“The acquisition of TAXi-AD helps UZE complement the wide range of platforms we advertise on: delivery vehicles, e-bikes, fixed screens and now taxis,” said Cindy Jeffers, president and chief executive officer of the operation of UZE US, headquartered in New York. . “As I watch the ubiquitous presence of yellow taxis in the city, I see entire streets lit by UZE hardware screens offering better and smarter targeting while offsetting the costs for taxi drivers by bringing more opportunities to revenue to the taxi industry upon exiting the pandemic. “

“We had the existing licenses and customer base to significantly expand our footprint, and we needed the software and infrastructure to scale. This is where UZE comes in, ”said Falk Röbbelen, Managing Director of TAXi-AD. “As the only company in Europe to own every link in the value chain, from hardware screens to every aspect of campaign management software, UZE allows us to leverage a valuable ecosystem that DOOH companies simply cannot. not do by themselves. ”

The acquisition brings significant benefits to European advertisers and, by extension, US companies that enter UZE’s valuable ecosystem. By connecting UZE’s screens to its marketplace and to environmental and anonymized data, UZE owns the entire value chain. This creates a flexible and responsive system that allows advertisers to personalize and target ads in real time to a range of real estate, not just on taxis, but on every screen connected to the UZE market via commercial fleet vehicles. , advertisers, insurers and governments.

“With TAXi-AD we were able to reach a whole new customer segment. Their integration into the UZE software system extends this reach by digitizing access to a robust value chain to which, until today, the connection was incredibly long and expensive, ”said Adele Martens of Century21 Schmittmann & Kollegen Real Estate and first client of UZE. “The acquisition of TAXi-AD streamlines our entire digital outdoor advertising process to eliminate what was previously a horribly fragmented process of buying, managing and deploying ads.

“The campaign to launch the awa7 card was built around our commitment to plant a tree for every 100 euros spent. This meant targeting customers who were passionate about the environment, more likely to be outside and be contacted by OOH, all during a nationwide lockdown, ”said Jan Philip Ziebold, founder of the card. Visa awa7®. “Using UZE’s incredibly precise targeting technology that connected us to a vast network of posting locations, we generated a record number of new listings and planted 45,000 trees in the first month. We exceeded our target while building our confidence in our ability to reach customers, wherever they are and whatever the circumstances.

The acquisition comes during a period of explosive growth for UZE and its advertisers to reach a digital signage market expected to grow to $ 121 billion over the next five years. As UZE expands both its display technology and advertising platform to the United States, which debuted in the market in November 2020 to serve the New York tri-state area, they expect to quickly exceed these figures.

For more information on UZE Mobility, visit For more information on TAXi-AD, visit



UZE Mobility is the premier platform for mobile digital outdoor advertising. The company delivers bespoke advertising campaigns through proprietary digital billboards mounted on commercial vehicles and is powered by its AI-based campaign management software. To learn more about UZE Mobility, visit


Thanks to its pan-European network, TAXi-AD is the leading advertiser of taxis in Europe. Their extensive experience in taxi advertising has positioned TAXi-AD at the top of the pack in mobile display advertising. TAXi-Ad’s mission is to standardize advertising media and offer a one-stop shop to its partners and customers. To learn more, visit

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James R. Rhodes