The Liebherr Group: a German success story
The Liebherr company and the Liebherr family, and the company’s presence in Bauma, are legendary in the world of cranes, construction equipment, aerospace technology and even hotels.
Hans Liebherr founded Liebherr in 1949 with the aim of developing tower cranes for post-war reconstruction in Europe.
He invented the world’s first mobile tower crane, known as the TK 10. It was only a matter of time before Mr. Liebherr expanded to manufacture new types of machinery, producing the first excavator hydraulics in Europe.
The Liebherr Group says it so well: “The success story of the Liebherr Group is inseparable from the person who founded it. This is the story of Hans Liebherr, a skilled master builder, tireless handyman, pragmatic businessman and successful pioneering entrepreneur.
From humble beginnings in Kirchdorf, Germany, Liebherr now has hundreds of factories and offices around the world. Although the company produces a wide range of cranes, the Liebherr Group has 13 product segments in a number of industries, including earthmoving, material handling, mining, maritime, concrete, aerospace and transport, gear technology and automation systems, refrigeration and freezing and mechanics. and hydraulic components. Additionally, Liebherr operates six world-class hotels in three countries.
Family is always a big part of business success. All active shareholders of the Liebherr Group are descendants of the company’s founder and run the business in accordance with Mr. Liebherr’s heritage, according to the company’s website.
Liebherr cranes began appearing in the United States in the early 1990s. Since that time, the Liebherr brand has become respected and revered among crane companies across North America, in all crane categories.
The company’s commitment to the North American market has been demonstrated by its world-class facilities in Newport News, VA, where Liebherr USA is headquartered. Liebherr has been with Newport News for over 48 years and operates 13 locations in the United States. The company recently spent $60 million to expand Newport News facilities, adding three new buildings on 28 acres. In May 2020, Liebherr held its Customer Open House at Newport News to show off the expanded campus. Around 500 people work on Liebherr’s Newport News campus.
Bauma is Liebherr’s house fair every three years. The company is the largest exhibitor at the Munich show and its exhibit space is legendary.
We know Liebherr as a leading crane manufacturer and for their incredible presence at Bauma every three years. While the company attends construction trade shows around the world, Bauma is the company’s “home show”.
Liebherr is still the biggest exhibitor at Bauma and its stand space is legendary. Planning for the Bauma show begins three years in advance – as soon as the show is over, planning for the next show begins.
The Liebherr stands at Bauma 2022 offer space for more than 70 exhibitions on the outdoor area covering over 14,000 square meters (stands 809-810/812-813).
Many new products and developments in construction machinery, cranes, material handling technology, mining and components from the region are on display. Besides the main stand which comprises two multi-storey buildings, Liebherr will operate two other stands in Hall A4 and Hall B5.
