OliveX Brings German Fitness Clothing Brand Gym Aesthetics GmbH to Metaverse
OliveX Holdings Limited
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GYM AESTHETICS & OLIVEX PARTNER TO CREATE THE GYM
NFT CLOTHING & EXPERIENCES
- OliveX and Gym Aesthetics Conclude Binding Terms Sheet to Bring Trendy German Fitness Clothing to the Metaverse Sandbox
- Gym Aesthetics is a trendy and dynamic German fitness clothing brand that meets both the aesthetic and functional needs of its customers worldwide and will be the 1st sportswear brand in the OliveX fitness metaverse.
- OliveX will bring the Gym Aesthetics branded products to the Metaverse in the form of NFT via the Sandbox Marketplace, as well as create Gym Aesthetics branded experiences within the OliveX-owned LAND in the Sandbox.
- These NFTs will be interoperable in the OliveX ecosystem, allowing the NFT Gym Aesthetic to be used in Dustland Runner, Dustland Rider, and other games once launched.
- Interoperability of NFTs across multiple platforms and metaversees increases the usefulness of NFT, creates new business opportunities and increases their value
- Olivex will continue to help other fitness brands enter the metaverse
January 6, 2022 – OliveX Holdings Limited(OliveX or the Society) (NSX: OLX), through its wholly owned subsidiary OliveX (BVI) Limited, is pleased to announce that it has entered into a binding terms sheet with Gym Aesthetics GmbH (Gym Aesthetics) to bring Gym Aesthetics brand sportswear to the metaverse.
OliveX will design, construct and distribute the Gym Aesthetics digital objects and experiences within the LAND in the Sandbox owned by OliveX through the sale of NFT. The Sandbox is a decentralized global real estate and video game leader from Animoca Brands and has partnered with globally significant and intellectual property (IP) brands including Snoop Dogg, Steve Aoki, Adidas and The Walking Dead.
Users will be able to visit the 12×12 plot of LAND and Social Hub owned by OliveX, which will include a marketplace for Gym Aesthetics branded NFTs and provide a digital space for Gym Aesthetics experiences. NFT Gym Aesthetics will provide players with the opportunity to enjoy their rewards across a wider range of games, including utility within the larger OliveX ecosystem, including Dustland Runner and Dustland Rider as well as in the Tray. sand.
OliveX and Gym Aesthetics share all revenue generated from both primary sales of NFT as well as royalties from secondary sales of NFT on an equal basis.
About Gym Esthétique
Gym Aesthetics is a trendy and dynamic German fitness clothing brand that caters to both the aesthetic and functional needs of its customers around the world. Gym Aesthetics is the brainchild of two Bosch engineers, Phil and Aleks, serving the automotive industry and two Youtubers and professional athletes, Karl and Ralf. His first wide and flashy stringers and short, fitted thigh shorts took the German bodybuilding community by storm with huge success and quickly achieved cult status.
2017 marked a new chapter for Gym Aesthetics when an Asian fund company spotted its potential and invested in the German brand to further strengthen its brand image, expand its product line and market share globally. . Headquarters then moved to Hong Kong, with branches in Stuggart, Germany, and Beijing, China.
Gym Aesthetics has a significant social media presence and has partnered with prominent fitness professionals such as Sergi Constantance, a world famous Spanish bodybuilder, the competitor of Mr. Olympia, a world famous influencer with 5.1 million followers and the current Gym Aesthetics brand ambassador.
Currently, Gym Aesthetics is proactively embracing omnichannel marketing and retailing and making impressive strides in its globalization strategy. In line with this strategy, Gym Aesthetics is now looking to bring its world-class clothing products into the fitness metaverse.
Figure 1 – Aesthetic gym clothing
Keith Rumjahn, Founder and CEO of OliveX, commented:
“This agreement with Gym Aesthetics is another critical step as we continue to build the fitness metaverse. While developing blockchain fitness games and investing in the blockchain gaming space is critical to our business, another essential aspect of our strategy is to help globally significant brands such as Gym Aesthetics in the migration of their products to the metaverse.
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I am extremely honored to have such a renowned group as Gym Aesthetics partnering with us to further develop and expand the metaverse of fitness.
OliveX is a digital health and fitness company delivering unique user experiences through the gamification of fitness, augmented reality, and gaming experiences to win. The OliveX Fitness Metaverse provides platforms that allow real-world fitness to merge with the digital world to engage consumers with brands, influencers and coaches. OliveX is designed for those who exercise at home, in the gym or outdoors in over 170 countries.
The DOSE token, created by OliveX as a cross-platform token for the fitness metaverse and utility token for run-to-win games within the OliveX ecosystem, including Dustland Runner. DOSE is an ERC-20 compatible fungible token and is an acronym for chemicals released during fitness and training: dopamine, oxytocin, serotonin, and endorphin. Dustland Runner is the very first blockchain fitness game where players’ physical output is rewarded in the virtual world with digital items.
Figure 2 – Indicative timeline of the DOSE token
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Figure 3 – Tokenomics and DOSE provisioning
For more information, requests for photographs or interviews, please contact:
Managing Director and CEO [email protected]
About OliveX and OliveX BVI
OliveX (NSX: OLX) is a leading Hong Kong-based health and fitness company behind the success consumer and enterprise fitness technologies such as 22 Push Ups, KARA Smart and Volution Fitness. OliveX combines gamification with artificial intelligence and premium content to motivate and engage itsconsumers and put them in touch with brands, influencers and sports coaches. OliveX works with global health and fitness brands such as Les Mills and Gold’s Gyms and fitness clothing company Gym Aesthetics.
OliveX (BVI) Limited, a wholly owned subsidiary of OliveX registered in the British Virgin Islands, is building a fitness metaverse where players can train at home, in the gym or outside to earn rewards in the These experiences are tied to its new DOSE token, designed to be rewarded and spent on OliveX platforms, including 22 pumps and KARA Smart.
Restrictions due to compliance regulations for different jurisdictions apply. The $ DOSE token will not be offered to residents of Australia, China, United States of America, South Korea, Nepal, Bangladesh, Macedonia, Bolivia, Ecuador, India, from Pakistan, Algeria and Morocco. The $ DOSE tokens team and its affiliates assume no legal responsibility in the event that individuals refuse to comply with international laws applicable in their respective jurisdictions. The $ DOSE team is not responsible for any loss or legal liability incurred in the event that individuals violate the terms of their respective jurisdictions. Please consult the respective laws governing your region for the most precise information.
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OliveX Holdings Ltd. published this content on January 07, 2022 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 06 January 2022 22:17:05 UTC.
Public now 2022
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