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DUBAI: The Dubai Business Women Council organized the “Women in Media” forum in collaboration with MBC Group, to discuss the role that media organizations can play in increasing the representation and accountability of women in the media.

The event is part of the council’s #DBWCFORUMS initiative, which includes a series of talks aimed at raising awareness of the challenges and opportunities for women in different industries.

During the event, MBC Group and DBWC signed a memorandum of understanding, which aims to coordinate and align the two companies’ efforts to provide their female employees and members with access to mentoring programs, workshops and conferences.

“This collaboration is of particular significance as it unites two partners who value women and recognize their essential contribution to the economy,” said Nadine Halabi, Business Development Manager of the Dubai Business Women Council.

“The council will continue to be committed to mobilizing all available resources to serve its members and the business community, organizing specialized events and seminars that add value to their personal and professional lives,” she said. declared.

The forum focused on the importance of maximizing the strengths and potential of women to advance the work of media, develop strong female role models in media, increase gender diversity and foster a culture of success in the media. media industry.

Participants discussed the mechanisms needed to ensure balanced female representation in the media, best practices adopted by media executives and managers, and the value of diversity in the workplace.

Samar Akrouk, MBC Group’s Production Manager, who held a fireside chat at the event, said, “MBC Group is proud to be a progressive pioneer – on and off screen – in promotion of gender equality. Across our organization and in most departments, we have women in the highest leadership positions, as well as women who are identified and placed on leadership tracks. »

“However, we are progressive enough to look at ourselves and say we can do more – and we will do more,” she said.

Akrouk highlighted self-limiting beliefs and how they can affect women in the workplace. She also offered advice on how to overcome these beliefs and offered advice for those seeking a career in the media.

The forum also included three round tables.

The first panel brought together Rana Alamuddin, founder of BAYNEH W BAYNEK; Sally Moussa Hajjar, Managing Partner, Humanagement and Mohammed Abdulhaq, Executive Producer at MBC Group, to discuss the role and responsibility of media in creating positive role models for regional audiences.

The second panel saw Bedriya Al-Saeed, head of employee engagement at MBC Group; Tala Obeidat, Client Partner, Leading Retail & Restaurants, Meta and Sara Eltarzi, Director of Communications at OSN, discuss the steps and policies that have led to greater inclusion and gender parity in the media.

The third and final panel featured Rola Ghotmeh, Founder and Chief Creative Officer, The Creative 9; Natasha Romariz Maasri, Executive Creative Director, Leo Burnett MEA and Andrej Arsenijevic, Executive Creative Director and Head of Sustainability at Commonwealth McCann Dubai, to talk about responsible and impactful advertising and how to push boundaries through strategic messaging in society.

“We are delighted to partner with MBC Group and look forward to coordinating our future efforts to build the capacity of women and women business owners while helping them develop media and marketing skills that can advance their career,” Halabi said.

James R. Rhodes