German media giant RTL is challenging Netflix, the Disney+ music video streaming app.
Recent World Quartile Results Diffusion giants netflix Slower growth in Disney+ Show subscribers in North America The negative effects may be lessened or worsened, but they are not permanent. Europe’s largest single market, German TV giant RTL Group You can bet that there is still plenty of room for growth.
On Wednesday, an ambitious streaming service was launched that combines video streaming and TV series with news content. You can also access streaming music with over 90,000,000 songs and up to 100 radio stations.
The app, RTL+ MusikThe, aims to drive customers away from US-based platforms and expand the overall US streaming market. United States. Germany. Local German audiences may also be interested in content not offered by the big boys. Currently, the company’s all-video service, RTL+, has some 3.4 million paying subscribers. With RTL aims to more than double its service in the next four to five years. Together with Dutch streamer RTL, VideoLandThe Company aims to reach 10 million streaming subscriptions by 2026.
RTL+ Musik will cost $10.17 (€9.99) per month for the first six months, then $13.23 (€12.99) per month. A slimmer plan, costing $5.08 (€4.99) per month, as well as an ad-supported free tier, is also available. To compare: Subscribe to Netflix Subscribe to our newsletter Germany costs between €7.99 and €17.99 ($8.14 and $18.32) per month, depending on the plan. Price Disney + German subscribers €8.99 per month or €89.90 ($9.16/$91.60) per year.
At RTL+, this is its heart. Musik This This cable-style game is where consumers are willing to pay a little more for more content. RTL will expand its streaming offerings to include news, series and films. RTL+ will soon offer unlimited podcasts, audiobooks and magazine subscriptions. RTL divisions will provide content BertelsmannPublishers are counted Penguin Random HouseAudiobooks, AudioNow magazine publisher Gruner + Jahr Son These subsidiaries include The Music French will however outsource the work and provide it through a license agreementMusic streamer for Deezer.
It could be risky. While the German streaming market continues to grow, European markets in the United States are growing slowly, but with a lag. We tend to follow these patterns. Netflix has For the second consecutive quarter we lost subscribers Disney’s domestic growth has been slow, adding only 100,000 new subscribers in the last quarter in North America, compared to 1.5 million in the three months previous ones.
But RTL Bertelsmann They are committed to broadcasting. The broadcaster plans to triple its investment in original content from around €200 million ($231 million) per year to €600 million ($692 million) by 2026, with investments to both in new series orders as well as in platform technology and infrastructure.
