German logistics software company expands in PH – Manila Bulletin

German logistics software specialist AEB is entering the second half of the year to expand into the Philippines and build a new team to manage local operations and further enhancements to its warehouse management system (WMS).

In a statement, the company said the lead project manager for all AEB WMS project implementations in the Philippines is Brandon Boen. With five years of supply chain experience, Boen will be responsible for providing strategic cold chain industry standard solutions to existing, new and potential AEB customers. He is also AEB’s WMS solutions expert in Asia-Pacific.

Meanwhile, Jennifer Laddaran will serve as AEB PH’s Business Development Manager, overseeing business operations and business development for the Philippine market. To help AEB customers gain a competitive edge, Laddaran will equip them with the right technologies to streamline warehouse processes and drive better revenue growth.

Seeing the growth of the cold chain market in the Philippines, AEB, which has 40 years of experience in global trade and supply chain, entered the country in 2016 to help further boost the industry and expand its own market.

Leveraging its global expertise through its strong presence in several countries such as Switzerland, Germany, UK, Sweden, Netherlands and Singapore, AEB has since established strong relationships with clients and industrial partners in the country to establish a foothold in the cold chain market in the Philippines.

AEB has also shared its knowledge and industry expertise in warehouse automation and related cold chain technologies at Cold Chain Association of the Philippines Inc. (CCAP) events while continuing to master cold chain processes to improve its WMS solutions.

AEB currently has a strong customer base with major cold storage companies in the Philippines. Committed to making cold storage operations modern, transparent and efficient, AEB has developed smart, cloud-based, industry-standard cold chain warehouse management.

This system has been tested and validated by the Fraunhofer Institute for Material Flow and Logistics in Germany and is now used by leading cold chain companies. It can meet specific cold chain processes such as freezing reception to meet customer requirements.

With changing consumer preferences driving up the demand for chilled and frozen foods and the 24/7 economy requiring the availability of a variety of foods to meet demand in the BPO sector and open stores Around the clock, AEB expects the cold chain market to continue its upward trajectory and recognizes the importance of continuous innovations to stand out.

To better serve the market and further strengthen its local presence, AEB is creating a new team in the Philippines comprised of international and local experts who can work directly with customers and bring the company’s services even closer to the chain’s Filipino community. cold.

Recognizing the importance of investing in employees in the countries where it operates, AEB is committed to growing its Filipino team not only to foster diversity in the corporate culture, but also to better serve its potential and existing customers. The company’s project management and sales teams are committed to supporting the growing cold chain industry by providing industry-leading solutions and strong support models for project success.

AEB’s Philippines team will oversee and manage the company’s project management and sales in the country. The team will consist of project managers, solution consultants, business development managers and pre-sales consultants. They will be led by Frans Kok, AEB’s managing director for Asia-Pacific.



James R. Rhodes