The German hotel brand adds a touch of ultra-luxury to the MENA region with four new hotels

DUBAI: Symbolizing the futuristic vision and modernity of the UAE of the ruler of Dubai, Sheikh Mohammed bin Rashid Al-Maktoum, the Museum of the Future is a cultural landmark and center for future innovation that has turned everyone’s head citizens of the United Arab Emirates.

Unlike traditional museums which display fragments of the past, the museum offers a window into the future in a scientific attempt to understand its variables, challenges and future challenges. The nine-story building stands out in a city where skyscrapers and long streets surround fast-food chains.

Standing about 77 feet tall, the modern architectural marvel tells a story of the future through interactive exhibits that invite people to experience never-before-seen technology and humanity’s home in space, WAM added.

Stamped in Arabic calligraphy on 1,024 stainless steel panels on the facade of the museum is a message of hope for the future.

“The museum will create a global platform for trailblazers, innovators and critical thinkers to exchange ideas, concepts and visions to accelerate sustainable socio-economic development and shape an equitable future that works for everyone. Mohammad bin Abdullah Al-Gergawi, minister of cabinet affairs and chairman of the Museum of the Future, said in a statement to WAM.

Strategic partnerships

As part of its mission to be a key laboratory for futuristic and innovative technological solutions that address humanity’s greatest challenges, the Museum of the Future in March signed strategic partnerships with many global brands and national institutions.

The museum has partnered with these institutions to generate and test ideas, especially in developing areas related to societal challenges, including health, education, smart cities, energy and transportation.

Partners include Dubai Roads and Transport Authority, Dubai Electricity and Water Authority, Dubai Municipality, Dubai Holding, Emirates Airlines, Audi, SAP, PepsiCo and Visa.

The partnership between RTA and Audi will contribute to studying the future mobility of cities and communities. Soon it will feature a range of ideas and creative solutions from around the world to develop smart mobility options.

Through the DEWA partnership, cutting-edge technologies will be tested to generate renewable and clean energy, build low-carbon urban societies and promote sustainable development.

By partnering with Dubai Municipality, the Museum of the Future identifies advanced technologies to replace traditional practices in urban planning, building infrastructure, developing urban areas and designing cities that operate sustainably using advanced materials, WAM said.

The museum’s partnership with SAP will highlight the company’s technological innovations and expertise, which address the environmental, economic and social challenges of the next generation. To help the world improve people’s lives, these technological advances aim to deliver a better future with zero emissions, zero waste and zero inequality.

Preparing for the future

As part of its new Future Talks series in early March, the museum hosted Professor Greg Clark, HSBC Group Advisor, Future Cities and New Industries.

“The main mission of the Museum of the Future is to bring together futurists and people with inspiring and innovative ideas about the future of humanity,” Al-Gergawi said.

James R. Rhodes