German AR/VR software company Holo-Light is opening an office in Durham and will hire

DURHAM- German-Austrian society Holo-Light chose Durham for the site of its first office in the United States.

The company, which raised $6.3 million in Series A funding in December 2021, chose the region because of the growing tech industry ecosystem and access to talent, said Helmut Gulde, director of company development at WRAL TechWire.

“We looked at several locations for our US headquarters and found Durham to be the most beneficial for us,” Gulde said.

Holo-Light offers XRnow, a streaming ecosystem as a service, which, according to a release, “brings the power of the cloud to mobile devices.”

Gulde noted that the technology is an “immersive ecosystem to host and serve every XR application,” and pointed to the company’s existing customers, which include BMW Group, Proctor & Gamble and Medtronic.

Customers pay an annual fee for the software, Gulde said.

“The United States is the world’s largest market for AR/VR applications and the industrial metaverse, so we wanted to better support our rapidly growing customer base and partnerships in the United States,” Gulde said.

Durham was attractive due to its location on the east coast, the region’s proximity to existing and potential customers, and the growing ecosystem.

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Hiring in Durham

The company will be based at WeWork’s One City Center site in downtown Durham.

“We plan to hire 10 people in Durham, but that number may increase as we have continued success with corporate sales and additional financing options,” Gulde said.

According to Gulde, who is responsible for the startup’s global growth and will oversee the company’s expansion into the United States, the company could raise a Series B round within the next year.

That’s an added advantage to being located in the Triangle, Gulde said.

“We have had some initial discussions with venture capitalists regarding our B round, but we plan to discuss with additional funds that may align with our vision to bring the power of the cloud to mobile XR devices,” said Guld said.

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